So that you have more time for the beautiful things
in life.

Tom makes managing your meds a breeze so you can live life stress-free. Their focus is on making their users’ therapy successful, not tracking their data. That's why Tom never asks for personal info and is entirely anonymous. Toms target audience are people with chronic illnesses who will probably need daily medications for the rest of their lives.

The challenge was to acknowledge the sensitive nature of health and take the customers' problems seriously while fostering positivity and ease. Another challenge was the broad target audience, as all kinds of people are affected by chronic illnesses.

The solution was to keep the website light in color and content, showcasing the product and using images that represent different kinds of people in a fast variety of life situations. People that go about their everyday lives and hobbies, look content but not overly happy.