Relai is an effortless bitcoin investment app made in Switzerland, focusing on saving rather than gambling.
The goal was to build an approachable and recognizable lifestyle brand that sticks out of the serious financial investment world and appeals to millennials.
Bitcoin saving made simple for everyone.
Relai is driven by the belief that Bitcoin is the best way to save money. Their mission is to provide everyone with simple, user-friendly, and secure access to Bitcoin.
In a rebranding workshop with the Relai team, we created the Relai personality. We specified the target audience (crypto newbie, millennial, digital native) as well as the tone of voice, as a groundwork for the branding strategy and the design.
Brand.icon
Merch.
Socials.
Testimonials.
Testimonials.
team.
Anna-Eléna
Rausch
Brand Design & Strategy
Michael
Güttinger
Wordpress.Build
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